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interoior-header-Illinois

Distinguished Service Award

Purpose


To recognize individuals who have given meritorious service to the insurance and financial services industry, the agency system, and the community in ways that enhance the image of the agent. These
individuals have provided exceptional service to NAIFA.

DSA/YAT Award Application


2026 DSA Recipient

Brian H. Ashe, CLU®, AEP, LACP  
Brian Ashe Picture

Brian H. Ashe, CLU®, AEP, LACP is the recipient of the NAIFA Illinois Distinguished Service Award, honoring his outstanding leadership, service, and enduring contributions to the insurance and financial services profession.

President of Brian Ashe and Associates, Ltd. and Financial Professional with Equitable Advisors, Brian has served clients since 1969, helping individuals, families, and business owners protect their financial futures. His career encompasses estate conservation, retirement planning, employee benefits, and business insurance strategies, with a current focus on retirement, long-term care, and estate planning.

A NAIFA member for more than five decades, Brian has demonstrated a lasting commitment to advocacy and professional involvement. He served as President of the DuPage County chapter and as NAIFA Illinois’ Legislative Director. His leadership extends to service as the 2000 President of the Million Dollar Round Table, Executive Vice President and Chair of the Life and Health Insurance Foundation for Education, now Life Happens, and President of the Chicago Chapter of the Society of Financial Service Professionals.

An internationally recognized speaker and industry writer, Brian has shared his knowledge with audiences around the world and through NAIFA’s Advisor Today magazine. In 2012, he received the prestigious John Newton Russell Memorial Award. He has also been named to the National Association of Estate Planners and Councils Hall of Fame.

His decades of service reflect the dedication, integrity, and commitment to others celebrated by the NAIFA Illinois Distinguished Service Award.

Award Criteria

  • Minimum of 15 years as a NAIFA member and a current member
  • Previous leadership role at with NAIFA as officer or director
  • APIC and IFAPAC involvement, membership recruitment and leadership involvement and development
Previous Winners