Distinguished Service Award

Purpose

To recognize individuals who have given meritorious service to the insurance and financial services industry, the agency system, and the community in ways that enhance the image of the agent. These individuals have provided exceptional service to NAIFA.

2025 DSA Recipient

Carl Zeidler, CFP, MSFS, CLU, REBC, RHU, CASL

Carl has been working to provide clients with top-tier financial solutions since 1975. After graduating from college, Carl followed in his grandfather’s footsteps and entered the financial industry. Carl founded Wall Street Financial Group in 1988 and now has offices in Carlinville, Bloomington, and Marion, IL, as well as in Memphis, Tennessee.

Carl has earned many designations and degrees, including a Bachelor of Arts from the University of Illinois and a Master of Science in financial services degree (MSFS) from The American College. Carl also holds the designations of CERTIFIED FINANCIAL PLANNER™ (CFP®), Chartered Life Underwriter (CLU®), Registered Employee Benefits Consultant (REBC®), Registered Health Underwriter (RHU®) and Chartered Advisor for Senior Living (CASL®).

In is his free time, Carl enjoys traveling, gardening and making memories with his five children, five grandchildren, and wife, Cynda.

Award Criteria

• Minimum of 15 years as a NAIFA member and a current member
• Previous leadership role at with NAIFA as officer or director
• APIC and IFAPAC involvement, membership recruitment and leadership involvement and development